VINCLE business branding redesign. The goals were to simplify the logo and all the imagery; making the concepts visually and formally clearer.
[...] is an editorial project about the pause. The project wants to give a pause to the readers while they reflect about it. The whole project would be four volumes (only two were realized) and each volume wants to analyze a different aspect of the pause. The main objective of this project is make the readers discover a new way to understand pause and it's benefits and changing the topic that unproductive time is useless, also wants to give a break to the reader by experiencing the book with other senses more than sight.
The books have two parts. The first one is a theoretical essay which introduces the reader into the concept on which the book reflects. The second part is a sequence of images created from textures that show different respects of the main concept. The first book is about the detail: having time (pause) to see things that are around us which we normally don't see because we move too fast. The second one is about the process (of memory): when we remember we spend time and it doesn't matter to us. Have a break to think and forget about the feeling of loosing time.
All tools that were used to make the books
Smartphones Stupid People
"Smart phones, stupid people" is an exterior project done during the inauguration of Murs LLiures (murslliures.com). This project wants to reflect about how new technologies affect our lives making big social changes in a very short time.